The Search, for News: an interjection to John Battelle’s Book

Why do we read what we read?

Part 5: TimesSelect, SEO, and Google

In the previous section, we suggested that the Times, or any other newspaper, could well offer a premium service which allowed for perks like ad-free viewing and unmoderated discussion posts. Charging for content, on the other hand, has the effect of reducing the visibility to new audiences.

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