Sure, in the course of consumer choices, advertising exists so that consumers are reminded to stick with the product or service. Do they worry that taxpayers will somehow forget the whole convenience of getting their refunds withing 2 weeks, and go back to good ol’ paper returns? Forget to file? Move to Canada?
Apparently I’m not the only one who’s caught wind of this. Read Federal Computer Week: “Misplaced marketing efforts, mistrust among taxpayers and dwindling financial resources were among the concerns expressed by the tax industry officials.” (see IRS to miss e-filing target?)